One of the most common mistakes that beginners make with their first website is that they do not optimise their images when adding them to their site.
First, what does optimising an image mean?
Optimising an image is basically to compress and reduce the image file size without compromising too much on its quality or resolution so it becomes web-friendly.
The reason why this is important is because large images make your website load more slowly, resulting in a poor user experience and less SEO brownie points from Google.
According to this Think With Google report updated in February 2018, as webpage load time goes from one to ten seconds, the probability of a mobile site visitor bouncing increases by 123%.
If you have not optimised your images at all on your website, now would be a good time to start doing so.
A visual example to show you the difference is this stunning landscape photo at 8 megabytes that can be reduced down to 800kb without loss in quality.
Imagine how slow your website will be if there are more than 10 un-optimised photos on every page!
That would be at least 100mb for every page and the addition of several seconds to your page loading speed.
Fortunately, it is very easy for you to solve this problem, especially if you are using WordPress for your website.
If you are using WordPress, you can use the free plugins EWWW Image Optimizer and Smush Image Optimisation and Compression that will automatically optimise images when you upload them to your website.
This saves you tremendous amount of time and hassle without having to worry about image optimisation anymore.
But wait, what if I have tons of existing images and photos that I uploaded in the past?
Not to worry as the plugins are also able to help you optimise all the images that are in your media library with one click.
If your website is not built on WordPress, you can consider optimising your images using Photoshop.
Instead of clicking “Save” as per normal, you have to select the setting “Save for Web” to optimise your images and make them web-friendly.
Another method if you do not have Photoshop would be for you to reduce its dimensions from 3000×2000 to become 1200×800.
Saving in .jpeg or .jpg format will also result in smaller image sizes compared to saving in .png.
One caveat if you are optimising your images manually by resizing is to do a visual check to ensure that the quality and resolution of your image is not badly affected with any change.
Have you ever faced this problem and when did you realise the importance of image optimisation?
Do share your thoughts and let me know in the comments below if this SEO Tip has been useful for you!
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